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EC Labs is Building a Mobile App

by Jamil Evans Jan 31st, 2012 EC Labs Mobile Software

Bookbook ScreenshotIt’s official.  Our EC Labs team is building a mobile app, and we’re really excited about it.  Our first mobile app project is currently called “Bookbook.”  A company called Twelve South already picked this name for their unique MacBook and iPad cases, so it’s not that unique of a name after-all and will probably be changed.  Who knew?  On top of that, Facebook’s legal policy won’t allow me to register this app for the Facebook API because Bookbook sounds a little too close to Facebook:

You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Wall and 32665), or any confusingly similar marks, without our written permission.

We’re so not interested in fighting that battle with Facebook.  Moving on.

What does Bookbook do, you ask?  Bookbook is the brainchild of our marketing analyst and social media puppet master, Nicole Tripodi.  Being an avid reader, Nicole dreamed up a Foursquare-style app allowing her to keep tabs on what her sister is currently reading, and vice-versa.  An app like this enables that interaction via the concept of “virtual book clubs,” making the act of reading a very social activity for readers across the world.  Think about it: for generations, readers have enjoyed reading books, discussing books, arguing about themes and ideas, criticizing books, recommending great books, and even fraternizing over a common love of reading. But it hasn’t always been easy to convince your friends to read the books you want to read (The Finer Points of Sausage Dogs by Alexander McCall Smith? Anyone?), or to find tailored recommendations for books you’d really enjoy.

As the first step of project planning, we felt it was extremely important to follow agile methodology precepts by defining a product vision statement.  A clear and strong vision statement will help us focus on delivering the best product, minimizing scope creep and analysis paralysis.  Here’s the vision statement we came up with:

Develop a mobile app for avid readers who want to share their perspectives on books, gather perspectives of others on books they are reading, and find new books to read through shared experiences. Bookbook is a social media app for tablets that connects readers.  Unlike other mobile check-in applications, our product focuses solely on checking into books with a delightful user experience that is above the competition.

We’re excited about kicking off the first sprint in this month.  Stay tuned for updates on the project!

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